Benefits of branding

Let’s talk brand

What is a brand? Put simply, your brand is an expression of everything you say and everything you do – the promises your business makes. Not something you can buy I’m afraid, your brand value exists in the mind of your customer. It differentiates you from your competitors, it’s how your customers remember, recognise and come to trust you. What makes a successful brand isn’t just one thing, it’s a combination of many elements but all these elements need to be aligned (‘singing from the same hymn sheet’ to use that overused, irritating business phrase).


Getting it right

Clearly, defining and getting the brand right is essential to business success. Defining your brand takes a lot of critical self analysis, asking probing, difficult questions that little by little reveal who you are and explore who you’d like to be. It’s a long hard look in the mirror that starts you off in a journey of self discovery. 

A brand is literally what people say about your business when you’re not in the room


Whatever your business, it’s essential that you work with a professional and develop a memorable, easily identifiable, consistent visual style. Lennon Design can offer an affordable design service that gives you the right tools to get your company off the ground and into the marketplace. Quickly, efficiently and professionally. Affordable start-up packages are available.