Benefits of branding

  • No.1  It reinforces your professional credibility. Helps you gain the trust and loyalty of your customers
  • No.2 Keeps your marketing message consistent. A consistent brand is more memorable and therefore effective
  • No.3 Increases customer recognition. Having a strong brand identity differentiates you from your competitors
  • No.4 Evokes confidence and helps you win over investors as well as increasing the price point.

    Brand basics

    The word brand is often misused and misunderstood. Its modern context and usage tends to tie us up in knots - we hear brand equity, brand engagement, brand expression, brand this and brand that and all said and done most people think it's just a logo! So to clarify, here are the definitions:

      • The BRAND: How your audience perceives your corporate image as a whole
      • The IDENTITY: The visual components that form part of your overall brand
      • The LOGO: An icon or wordmark that identifies your business.

Let’s talk brand

What is a brand? Put simply, your brand is an expression of everything you say and everything you do – the promises your business makes. Not something you can buy I’m afraid, your brand value exists in the mind of your customer. It differentiates you from your competitors, it’s how your customers remember, recognise and come to trust you. What makes a successful brand isn’t just one thing, it’s a combination of many elements but all these elements need to be aligned (‘singing from the same hymn sheet’ to use that overused, irritating business phrase).

 

Getting it right

Clearly, defining and getting the brand right is essential to business success. Defining your brand takes a lot of critical self analysis, asking probing, difficult questions that little by little reveal who you are and explore who you’d like to be. It’s a long hard look in the mirror that starts you off in a journey of self discovery. 

A brand is literally what people say about your business when you’re not in the room

JEFF BEZOS, CEO AMAZON (WORLD’S RICHEST MAN)

Whatever your business, it’s essential that you work with a professional and develop a memorable, easily identifiable, consistent visual style. Lennon Design can offer an affordable design service that gives you the right tools to get your company off the ground and into the marketplace. Quickly, efficiently and professionally. Affordable start-up packages are available.